I was really excited being contacted to do the new IMAX FANFIX™ poster of Divergent, a new movie based on the international best seller of the same title by Veronica Roth. Check out the gif of the process above ( I do hope it loads properly and sorry for the shitty quality, tumblr has a 1MB size cap!)
I love the story, especially how Tris and other faction transfers break out of their social labels and confinements to pursue truth, dreams and ambition. This resonates with me as Art was not considered a very proper/respected career choice in Chinese society and there was much voice of opposition from my family when I decided to attend art school.
I wanted to capture the scene of Tris and Four jumping off a moving train as it not only represents the courage required to become a Dauntless, it also symbolized the leap from their old faction and life, a decision they cannot go back on. The three birds soaring above were inspired by Tris’s collar bone tattoo, which symbolized the three family members she left behind.
The poster has been getting some love by USAToday and LATimes!
Big thanks to Debi Struzan, Katie Tibbs, Desirae Jones, my agent Morgan Gaynin, Inc and all the nice people at Summit!
Reblog to enter for a chance to win IMAX® tickets to see Divergent: The IMAX Experience®*and a copy of the Divergent IMAX FANFIX™
One winner (1) will receive two (2) IMAX® *tickets in the form of Hollywood Movie Money® Certificates. Each Hollywood Movie Money Certificate is redeemable for one (1) IMAX movie admission with a maximum value of ($21 total) to see Divergent: The IMAX Experience® of or any IMAX film at participating theaters. Winners will be directed to the website http://www.activaterewards.com/imax where they will use the provided reward code to activate and print their Hollywood Movie Money Certificate. The reward code will expire on 12/31/2014. The Hollywood Movie Money Certificate will expire one month from online code activation and winner must comply with all terms and conditions specified by the issuer. Hollywood Movie Money Certificate not used by the date noted on the certificate will be void. Any amount remaining of any certificate after initial use will be forfeited. Total Approximate Retail Value (“ARV”) for one pair of Hollywood Movie Money Certificates: $42.00 USD. If lost, cannot be replaced. Void if resold or otherwise exchanged. No reproductions will be accepted. No change will be provided. Not valid with any other offer. Offer valid in United States only.
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